They should all fit together in order to ensure overall success for your business. Make your goals realistic and relevant and your social media goals should support your business.
S M A R T is a suitable acronym to set goals for your social media platforms:
Some platforms may not be suitable for your target audience so doing the necessary research will determine which one is the most effective. What do want to achieve on each social media platforms. Preparation and planning are essential in any journey. Where do you want your business to go? Every goal should have a clear reason and direction. Having been accepted to join a relative group, you will be able to post discussions on members boards and search members lists for potential customers. It allows you to search industries and groups that match your business. Linkedin has a ‘people search’ function where you can narrow your keyword search. There are some interesting apps to further research your target audience such as, Followwonk which searches for common keywords, whereas Twiangulate searches for matches in bios and usernames. Twitter is the second most popular platform and you could research your potential audience on their Advanced search tool.This allows you to find your target audience based on their Tweeting trends. These are good places to start your research. The are many published articles on the demographics on social media users such as Pew Search and Business Insider. Research also shows that Instagram users tend to be women from urban areas as well as a younger demographic.
Teenagers tend to use Facebook or Twitter whilst millennials tend to more serious and use Linkedin. Identifying the demographics of your customers will narrow it down, for instance, what age group do they fall into. It’s the same in business, ask yourself where is my audience? Firstly you have to identify your audience that is going to be relative to your business. All of these will make the occasion fun and memorable.
Imagine its your birthday in a months time and you want to throw a party, who do you INVITE? Friends, like minded people, people who will make the party fun.
0 kommentar(er)
